Chinese World Film Report puts Reunion Island in the limelight

Focus on

Published on 13 January 2016

Reunion Island in the eye of the spotlight of Chinese TV
Originally, the World Film Report was a television program broadcast on the CCTV6 chain in China. Today, the World Film Report has become one of the most influential programs for a billion Chinese viewers. 

It's been fifteen years since the Chinese program, World Film Report, began journeys around the world to bring to their home audience the diversity of international cinema, and also the natural and cultural variety of the countries visited. 

After New Zealand, England, or even France - more than eighty countries have already been in the spotlight of this documentary - it was the turn of Reunion Island to unveil its history, culture, its landscapes, its people, its hospitality, and its tourist attractions through two episodes of twenty minutes each.

World Film Report, whose direct audience is more than twenty million Chinese viewers, is a wonderful showcase opportunity for Reunion Island and the development of its reputation in the Chinese market.

Accompanied by a film crew from CCTV6, Chinese presenter Lisha Li was, upon her arrival to the island, meeting and interviewing the President of Reunion Island Tourism (IRT) Mr. Patrick Serveaux.
Afterward the initial briefings and interviews, the group met with people of Reunion Island to discover the natural and cultural heritage of the island, not to mention the many activities included in the program: enjoying a moraingy demonstration on the beach; paragliding over Bay of Saint-Leu; visiting museums and Kélonia Stella Matutina; white-water rafting in the river of rocks; discovering the Salazie and Hell-Bourg villages; hiking in Mafate; visiting the capital Saint-Denis and its temples, pagodas, mosques, churches, and Creole houses; taking excursions through the colorful alleys of the open market of Saint-Pierre; visiting the Domaine de Café and Saga du Rhum; hiking up to the Piton de la Fournaise and visiting the City of Volcano; stopping at the House of Laurina and tasting Bourbon coffee; visiting the Labyrinth in the tea field; exploring the lava tubes; visiting a vanilla plantation; and much, much more. The group will also meet the Reunion Film Agency during their stay, and pay a courtesy call on the Chinese Consulate.

The broadcast of the two episodes of the World Film Report dedicated to Reunion Island on Chinese television offers major media exposure of the destination for Chinese travelers. These documentaries could also inspire Chinese production companies and give rise to future filming projects for Reunion Island.