Reunion Island promotes itself as a prime wedding and honeymoon destination

Wedding fair
Focus on

Published on 25 November 2015

Alongside 45 exhibitors from the wedding industry, Reunion Island also exhibited at the Bourges Wedding fair where the islands’ tourism marketers shared a booth with tour operator Thomas Cook. The tour operator promoted the island as the only honeymoon destination. Reunion Island Tourism (IRT) took advantage of this tremendous opportunity to confirm the positioning of Reunion Island as a premier honeymoon destination in the Indian Ocean.

According to the latest statistics available, weddings and honeymoons are on the rise. With 241,000 marriages in 2014, the sector apparently does not know the word crisis. On the occasion of the wedding exhibition, more than 500 visitors, including brides and grooms to be, crowded the space of the tour operator, Thomas Cook, asking to know more about the island and wanting to know the location of Reunion Island. 
For IRT, the goal of the participation in the wedding and honeymoon show was to inform and guide the bride and groom market in choosing their honeymoon destination. While at the show, Reunion Island enjoyed full attention from the public. Future couples and accompanying persons showed a real interest in the island and requests for many quotations of honeymoon packages for travel were made directly to the Thomas Cook agency. 

Through the participation of IRT at the Bourges Wedding and Honeymoon Fair, work is continuing to create a special image for the destination with the objectives: develop honeymoon stay packages for Reunion Island and then consolidate and sustain the positioning of the island on this important niche market.