The Reunion Island Tourism Board is equipping itself with new advertising materials. The concept: reveal Reunion Island through its intensity, its verticality and its capacity to transform. The campaign is structured around three pillars: the territory and its spectacular verticality, encounters and Creole culture, emotion and the elements.
It unfolds across several components.
A film, built as a visual ascent from the crashing waves to the mountain peaks, accompanied by a soundtrack from the group Lindigo drawing its energy from the island’s history and soul.
Billboard visuals and digital formats, made up of a series of eight vertical, intense visuals, presented as a surge toward the destination.
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