A quest for innovation in a changing world
Guillaume’s passion for the bar scene began at a young age, marking the beginning of a fascinating voyage in which he has successfully reinvented the codes of modern mixology. His career started with a training course at a hotel and catering school in Paris, where he perfected his barman skills and stood out from the crowd at prestigious international competitions. His talent and determination didn’t go unnoticed, opening the doors of 4-star hotels. But Guillaume felt the need to explore another, less hierarchical world that would allow him greater freedom to unleash his creativity. The bar scene of the early 2000s was very different from the one we know today. But that never stopped Guillaume, whose ambition launched him enthusiastically on a quest for innovation and novelty. In 2014, a much-awaited opportunity arose and Guillaume didn’t hesitate to seize this unique chance. Granted carte blanche to develop a bar, he decided to tackle the ambitious challenge of relaunching Tiki culture both in France and abroad. Showcasing the quality of rums and spirits, fresh fruits and novel techniques, he breathed new life into this sector with a fun, modern touch that only added to its splendour. Having acquired valuable skills in the bar that had profoundly influenced him, Guillaume Leblanc chose to launch himself on a new venture as a consultant. This decision gave him the opportunity to develop his own projects, working alongside prestigious brand names and creating an unprecedented programme in collaboration with one of the island’s rum distillers.